metanoia cafe
For Metanoia Café, Creative’s Bazaar led the development and execution of a fully integrated brand campaign rooted in the emotional experience of trying something new.
From brand positioning and campaign strategy to creative direction, script development, cinematic production, and post production, we shaped the project from concept to final delivery. Grounded in the meaning of metanoia, a transformative shift in perspective, the campaign centered on the universal tension of a first experience: hesitation, curiosity, presence, and quiet transformation.
Through intentional visual storytelling, cohesive brand messaging, refined visual identity, and cinematic content production, we repositioned the café as more than a place to drink coffee, but as a space for renewal and first moments.
The result was a cohesive storytelling system designed for digital marketing, social media strategy, and long term brand growth, providing scalable creative assets and a clear emotional identity that strengthens customer connection and differentiates the brand within the competitive hospitality market.
Scope
Brand positioning & emotional narrative
Campaign concept development
Creative direction & visual identity
Script & storytelling architecture
Production planning & shot design
On-site direction & cinematography
Post-production & sound design
Delivery of campaign-ready assets
Outcome
A cohesive brand story rooted in emotion.
Metanoia gained:
Clear experiential positioning
Messaging aligned with its name and philosophy
Cinematic assets built for digital and social distribution
A foundation for consistent future storytelling
Metanoia is no longer just a café.
It’s the feeling of beginning again.
The Campaign: The First Experience of Trying Something New Admist the choas, the well-rounded cafe meets all the needs to soften your shoulders, make you feel warm, like a hug in a cup, or a bite.
Producer: @creativesbazaar
Director: Anoosha Kargarfard
DP: @jedi_gaurav
Art Director: @donnamilitar
Talent: @misstaurus_ @ivanatesmusic
